Sunday, 10 February 2008

health literacy and magic johnson



Health literacy and Magic Johnson

Magic Johnson Enterprises and Aetna have announced a new partnership

focused on urban businesses:

Working together, the two companies will strive to empower

businesses and ethnically diverse communities to make informed

choices about their health care options by improving health care

literacy, showing them the benefits of wellness, exercise and

healthy eating, and other initiatives...

The principal goals of the relationship are to:

-- Create a dialogue and action in diverse urban communities to

help people understand the health resources, products and services

available to them, and encourage them to take a more active role in

their health and wellness.

-- Give credible voice, via a recognized and respected leader, to

major issues in health care such as the need to improve "health

literacy." This will include community events and community-based

initiatives to increase people's comfort with the language of

health care, as well as encourage better understanding of treatment

needs and better adherence to a physician's care plan.

-- Raise awareness of racial and ethnic inequality in health care

within these communities to empower people to ask questions, seek

answers and create a demand for high-quality health care that

respects their cultural preferences.

(the project website, which doesn't include much more information yet)

Labels: health literacy

posted by Becky at 6:51 AM

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