Health literacy and Magic Johnson
Magic Johnson Enterprises and Aetna have announced a new partnership
focused on urban businesses:
Working together, the two companies will strive to empower
businesses and ethnically diverse communities to make informed
choices about their health care options by improving health care
literacy, showing them the benefits of wellness, exercise and
healthy eating, and other initiatives...
The principal goals of the relationship are to:
-- Create a dialogue and action in diverse urban communities to
help people understand the health resources, products and services
available to them, and encourage them to take a more active role in
their health and wellness.
-- Give credible voice, via a recognized and respected leader, to
major issues in health care such as the need to improve "health
literacy." This will include community events and community-based
initiatives to increase people's comfort with the language of
health care, as well as encourage better understanding of treatment
needs and better adherence to a physician's care plan.
-- Raise awareness of racial and ethnic inequality in health care
within these communities to empower people to ask questions, seek
answers and create a demand for high-quality health care that
respects their cultural preferences.
(the project website, which doesn't include much more information yet)
Labels: health literacy
posted by Becky at 6:51 AM
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