cdc webcast health communication

CDC Webcast: Health Communication, Marketing, and Media

Selected Webcasts from the Centers for Disease Control and

Prevention's first National Conference on Health Communication,

Marketing, and Media are now available online.

The conference, held in Atlanta August 29th-30th, was designed "to

provide a scientific and professional forum for researchers and

practitioners to share insights, research findings, and best practices

to advance the fields of health communication, marketing and media."

The following programs can be viewed from the CDC Web site.

Opening Plenary: Understanding Customers/Consumers

* Using Metaphor to Understand and Communicate to Your Audiences

Mary Beth Jowers, Managing Director of Olson Zaltman Associates

* Self-Invention and Self-Care: A Yankelovich MONITOR Perspective on

Understanding Health Consumers In the Emerging Era of Consumer

Empowerment

Dr. J. Walker Smith, President of Yankelovich, Inc.

Special Keynote Presentation: Dr. Jeff French

* Applying Social Marketing Strategically: Lessons from England

Dr. Jeff French, Director of the National Social Marketing Centre

in London, England

Closing Plenary: Reaching Customers/Consumers

* Health Communication Challenges in the Digital World

Speaker: Dr. Esther Thorson, Professor and Associate Dean for

Graduate Studies, Director of Research, Reynolds Journalism

Institute, University of Missouri - Columbia

* Developing a Collaborative Distribution Channels Strategy

Speaker: Dr. Robert Spekman, Tayloe Murphy Professor of Business